Augmented Reality – What Marketer’s Need To Know
This is an op-ed written by Matthew Szymczyk, CEO of Zugara, that was originally published in AdAge on February 28, 2011. The entire article can be found here. You can also read the full article...
View ArticleFor Startups In Emerging Fields, Patents Are Critical
The following originally ran as a PandoDaily op-ed on 10/12. You can click here to see the original. Debate continues as to whether startups should invest resources into patent filings or use those...
View ArticleThe (Un)Intended Consequences Of The Innovation Act and Patent Reform On...
The following is a VentureBeat OpEd from Zugara entitled “The Innovation Act wins startups a battle but loses them the war” that was posted on April 28th, 2014. Over the last few months, there has...
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Augmented Reality Startups and Venture Capital
This is a recent VentureBeat OpEd from Zugara titled “Augmented Reality: Where’s the Venture Capital”. A Wall Street Journal article recently proclaimed that, “Augmented Reality Is Finally Gaining...
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Mobile-Smart for Retail…Not Mobile-First
This article first appeared on LinkedIn July 15th, 2014. You can read the original article here. A recent Techcrunch article entitled, Software Entrepreneurs Must Go Mobile-First or Die, argued that...
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Augmented Reality 2.0 Will Transform Retail
This article was originally published on LinkedIn Pulse on September 3, 2014. Of all the new and emerging technologies to debut over the last 10 years, none has had such a swift rise and even quicker...
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Lessons Virtual Reality Startups Can Learn from the Augmented Reality Hype Cycle
Lessons Virtual Reality Startups Can Learn from the Augmented Reality Hype Cycle Back in 2008, AR could do no wrong. There was unbelievable hype around the technology and a growing amount of interest...
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Augmented Reality and Virtual Reality Software Market Projections
Statista recently posted a chart outlining Augmented Reality and Virtual Reality Software Market Projections. The chart is based on data from Goldman Sachs and is one of the first Augmented Reality and...
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Augmented Reality and Virtual Reality Tech From Movies – Fantasy vs. Reality
In a recent Economist article on the differences between Augmented Reality and Virtual Reality, they simplified AR and VR down to a film reference: “If virtual reality is “The Matrix”, then Augmented...
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Augmented Reality Investment vs. Virtual Reality Investment
CB Insights recently posted figures showing Augmented Reality investment vs. Virtual Reality investment to date. There are multiple charts CB Insights posted that you can view here. I’ve included the 2...
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